Archives: Cases

Rising star and pianist Challem scores streaming hit with Settle & Decor

Achieved results

  • 1

    Strategy

    By being involved in detail throughout the campaign, we have been successfully working towards hundreds of thousands of listeners per month from the debut single.

  • 2

    Press & Radio

    Challem visited NPO Radio 1 & 4 several times during the campaign. Calm Radio, Classic NL, and Luister Magazine also paid attention to the release.

  • 3

    Streaming

    The releases have been successfully activated on Spotify, Apple, Amazon, Deezer, and YouTube. A strategy, which we have optimized, and activated.

  • 4

    Production

    Behind the scenes, Challem was able to work on his new album in peace. In collaboration with the Studio, several productions are planned.

"

“I couldn’t have had this start of my carreer without the help of Télès Music. They changed the way I present myself for the better”

Challem

Joachim van Marrewijk

Challem in Spanje

Sophie debuts with first singles in Dutch

Achieved results

  • 1

    Strategy

    With Sophie, we are involved from creation to exploitation. This approach allows us to anticipate the market and slowly lay the foundation for the releases.

  • 2

    Content

    In collaboration with 27 Tapes, an official video was recorded. Content that has been essential for online exposure. The studio provides a foundation for the writing process.

  • 3

    Streaming

    Step by step we hope to reach more people and convey the beauty of these songs. Thanks to the continuous support of streaming services, Sophie's music reaches further and further.

  • 4

    Production

    Thanks to the collaboration with the Studio, we can carefully anticipate the creative boundaries of the project. The production and timing of the songs perfectly matched the goal.

"

"De samenwerking met Polymoon is als een extra bandlid"

Sophie van Schaick

Sophie

Sophie in de Studio

Musical milestones towards an impactful release

Achievements

  • 1

    Strategy

    In the run-up to the new album, Rosa Butsi released 2 songs that we worked on with care. Through thorough activation, advertisement, and the right content (27 Tapes) the story is well conveyed.

  • 2

    Press & Radio

    Rosa Butsi has a strong live reputation and is well represented on DSPs. From this basis, her releases in the periphery have been well picked up. She was labeled One to Watch by the influential Belpop.

  • 3

    Streaming

    Partly due to the right strategy, and the optimization of the base. But above all because of good songs, the singles ended up in matching lists. The music resonates in the right context.

  • 4

    Production

    By collaborating with Moon Music Studios, we can carefully anticipate the creative boundaries of the project. The production and timing of the songs are perfectly matched to the intended purpose.

"

"Both 27 Tapes recordings, Magenta and Marigold, are on the album in a different form."

Roos Denaayer

Rosa Butsi

The singles were strategically released to narrate the story in line with the calm vibe of Rosa Butsi’s music, building anticipation for an impactful album release. This was complemented by a precise social strategy, optimization, and advertisement. Two weeks before the release, Rosa Butsi announced her tour, including a headline show with Noa Lee at AB in Brussels. To sustain momentum, she did a Wonderland session at VRT1.

The album release was celebrated by sending fruit baskets to all supporters. The album secured prominent store placements on DSPs, and through a solid physical setup via [PIAS], CDs, and LPs were available widely. Promotional efforts by the sales team provided the album with a necessary kickstart, with stores in the Benelux territory actively ordering, making the album available online worldwide. Rosa Butsi also did an Instore at BXL Central.

In Belgium, a strong promotional alliance resulted in numerous press articles, with the highlight being the Focus Knack article featuring fellow label artist Noa Lee. The six-piece article emphasized friendship and the shared commitment to creating heartfelt music, making it a notable feature in one of Belgium’s most influential magazines. All prominent press outlets acclaimed the music, including 4 stars in Het Nieuwsblad and Dansende Beren, alongside great reviews in De Standaard and HBVL.

To extend the campaign, Rosa Butsi recorded several ‘acoustic’ versions in the Moon Studio as a present for the commitment of fans, and it is resonating across platforms at this moment.

Rapper Tayyib Ali in collaboration with the Dutch Golvendans

Achieved results

  • 1

    Production

    The production of Tayyib Ali & Golvendans is entirely provided by Polymoon. Vocals are largely recorded in LA, and all tracks are produced in the Netherlands at Moon Music Studios.

  • 2

    Streaming activation

    With the (re)activation of the target group, we are steadily working on different tracks. The first singles were included in influential playlists such as Movement, Jazz Rap, and BARS.

  • 3

    Radio & Press

    There is airplay on RTBF and Bruzz in Belgium. And Hip-hop N-more and Worldwide Hip-Hop wrote praised reviews about the songs. By evangelizing the individual stories of the songs, we reach the target group.

  • 4

    Strategy

    The goal is to reactivate the existing target group and activate a new target group. The sound bridges the gap between Hip-Hop and R&B. An optimum that we focus on.

"

“This is what I'm passionate as hell about.“

Tayyib Ali

Tayyib Ali & Golvendans

Tayyib Ali

Mitch Rivers is back with razor-sharp in-house production

Achieved results

  • 1

    Production

    A perfect in-house production of the single Down The River. Through creative freedom and tailor-made guidance, the single is on its way to becoming one of his better streaming singles.

  • 2

    Streaming activation

    With thorough activation, a strong foundation has been created. Through impactful playlists like Stay Tuned and Acoustic Winter, more and more people are discovering Mitch Rivers' music.

  • 3

    Optimization

    Mitch Rivers is back. As a result, we work with a policy on upcoming releases and ensure a clean slate. We are involved in production, profiling, and activation.

  • 4

    Strategy

    By gradually telling the story in perfect pop songs, we activate a new target group. In line with this basis, we hope to build a bridge to press & radio.

"

"Music transcends, it connects our experiences, it creates a moment for emotions to be.. it’s healing.."

Mitch

Mitch Rivers

Mitch Rivers